Digital Marketing FAQs

Q: What is digital marketing?
A: Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones, and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites, and apps to connect with prospects and customers.
Q: What does a digital marketer do?
A: Digital marketing has evolved to the point where an immense array of specialists consult with brands to develop effective strategies or implement programs. If you’re new to digital marketing, or lack experience or resources, you should consider engaging an experienced and versatile digital marketing consultant.
Q: Would my business benefit from digital marketing?
A: Short answer, definitely! Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.
Q: What is SEO?
A: Search engine optimization (SEO) is the process of using onsite and offsite tactics to help get content presented by a search engine. Done well, the practice increases the quantity and quality of your traffic.
Q: Why is SEO important?
A: The majority of web traffic is generated by search and those that come by way of search have a greater degree of commercial intent than most other channels.

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