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Digital Marketing FAQs
Q: What is digital marketing?
A: Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones, and tablets. Typical digital marketing duties focus on channels such as search engines, social media, email, websites, and apps to connect with prospects and customers. This will involve creating multiple strategies for online marketing which your business can outsource to small business marketing companies like The Hive.
Q: What does a digital marketer do?
A: Digital marketing has evolved to the point where an immense array of specialists consult with brands to develop effective strategies or implement programs. If you’re new to digital marketing, or lack experience or resources, you should consider engaging an experienced and versatile digital marketing consultant that can provide you with ideas for small business marketing and help you pursue them.
Q: Would my business benefit from digital marketing?
A: Short answer, definitely! Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.
Q: What is SEO?
A: Search engine optimization (SEO) is the process of using onsite and offsite tactics to help get content presented by a search engine. Done well, the practice increases the quantity and quality of your traffic by helping your website to rank higher in search engine results.
Q: Why is SEO important?
A: The majority of web traffic is generated by search and those that come by way of search have a greater degree of commercial intent than most other channels. How many times have you paged past the first few results on Google? The higher your website ranks, the more likely potential customers are to click on it. This is achieved by enriching your website with SEO keywords - short terms that are used by search engines to calculate your ranking.
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