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Social media marketing FAQs

Q: Which social media platforms should my brand be present on?
A: This is a broad question and it really depends on a few things. Bear in mind that some channels are focused on B2B, while others take a B2C approach. The decision depends on the product or service that you’re providing, as well as on your audience.
Q: How Do I Get More Followers?
A: You can drive engagement by delivering high-quality content to the right people at the right time. Creative and unique content will more than just that. It can also determine your followers to share it with their family members, friends or professional contacts. 
Q: Is Paid Social Media Advertising a Good Idea?
A: If you’re having a hard time raising awareness for your products or services, social media advertising might be the best option you have. You shouldn’t rely on this approach every time you post an update, but boosting updates every now and then could have a major impact.
Q: Do My Social Media Handles Have to Be Consistent?
A: Yes, not only will it be easier for you to promote your social media handles if they’re consistent, but it will also be easier for fans to find and tag you. 
Q: What Type of Content Should I Share?
A: The type of content your audience wants to see. It all comes down to knowing your ideal customer. If you have a solid understanding of their lifestyle, desires, and pain points, it will become much easier to create or find relevant content they’re likely to enjoy and share.

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