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Some Basics Of Content Marketing

You can produce as much content as you want, however, the only way it is beneficial to your business is if people see it. This is where an investment into content marketing will pay off.

There is a wide range of prices and services available out there, and it can be an overwhelming decision to figure out what is best for your business. We recommend gaining a good understanding of your content marketing options and consider a service package that makes the most sense for your business.


What is Content Marketing?

Content marketing is the process of creating and sharing relevant, engaging, digital information about your business to connect with your audience and build brand awareness. This type of marketing includes content strategy, website content, newsletters, blog posts, infographics, podcasts, and keyword research.


Full Stack Agency or Contractor

There are many different ways to divide up content marketing services. Most businesses benefit from signing on with a full-service marketing agency that will handle everything from SEO, continuous content creation, and keyword research.


However, if you already have a partial in-house marketing team, you may only need to outsource some of your marketing needs. When it comes to outsourcing, you have a few options in terms of contractors. You can choose between a full-service marketing agency like The Hive Marketing Collective, or you can contract out marketing tasks to freelance workers.


How Much Does Content Marketing Cost?

Content marketing services vary in terms of cost because of the range of services offered, amount of content needed, and the type of content required. Project-based pricing is reasonable if you need a website content writer or some basic content strategy help, but many businesses require more services than that.


If you need ongoing content marketing or have major projects you need marketing help with, look into purchasing a marketing package with a full-stack marketing agency, like The Hive. Buying a package will get you better results because you’ll be working with a single cohesive team, and there is usually some savings associated with packaged pricing.


If you are unsure about what type of marketing help you need or if you know exactly what you're looking for, contact us today! We are here to help you continuously grow so that you can reach your marketing goals.


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