Updated: Jul 9
You can produce as many types of content as you want on a regular basis, however, the only way it is beneficial to your business is if people see it. This is where an investment into a solid content marketing strategy will pay off.
So what are the types of content marketing, and how can they connect you with potential buyers? Well, your content marketing efforts can positively influence your SEO (search engine optimization), making it easier to rank within search results.
The most successful companies leverage every piece of content that is part of their content calendar in order to get more organic traffic, customer engagement, and more on a consistent basis.
There is a wide range of prices and services available out there when it comes to content marketers, and it can be an overwhelming decision to figure out what is best for your business. We recommend gaining a good understanding of your content marketing options and consider a service package that makes the most sense for your business.
What Is Content Marketing?
Content marketing is the process of creating and sharing relevant, engaging, digital information about your business to connect with your target audience and build brand awareness. This type of marketing includes content marketing strategy, website content, newsletters, blog posts, infographics, podcasts, and keyword research.
The most common examples of content marketing would be posting a complete guide to business blogging or publishing content that improves the overall customer experience. The type of content you decide to publish will ultimately depend on your business goals, your target audience, and how much you are budgeting for your content efforts.
Effective content marketing will feature high-quality content that will be of interest to a potential customer and is also enriched for ranking in search engine results. Content quality is decidedly better than content quantity.
You might decide to publish an in-depth guide or blog post dedicated to a difficult industry topic or make use of a content strategy like advertising a series of video lessons. It's all about creating relevant content that will be enticing to your target audience and push them out of the consideration stage and into a buying one.
Full Stack Agency Or Contractor?
There are many different ways to divide up content marketing services. Most businesses benefit from signing on with a full-service marketing agency that will handle everything from SEO, content creation, publishing content, and keyword research on a regular or even daily basis. This is because content marketing is a long-term strategy that can be spread across multiple marketing channels, such as being shared in social media posts.
However, if you already have a partial in-house marketing team, you may only need to outsource some of your marketing needs and grow your audience within your target market. When it comes to outsourcing work on various content types, you have a few options in terms of contractors.
You can choose between a full-service marketing agency like The Hive Marketing Collective, or you can contract out marketing tasks to freelance workers that can fill in the gaps in your editorial calendar.
How Much Does Content Marketing Cost?
Content marketing services vary in terms of cost because of the range of services offered, the number of content campaigns needed, and the pieces of content required. Project-based pricing is reasonable if you need a website content writer or some basic content strategy help, but many businesses require more services than that when mastering inbound marketing.
If you need assistance with your current content marketing efforts or have major projects you need help with, look into purchasing a marketing package with a full-stack marketing agency, like The Hive. Buying a package will get you better results because you'll be working with a single cohesive team, and there is usually some savings associated with packaged pricing.
If you are unsure about what type of marketing help you need or if you know exactly what you're looking for, contact us today! We are here to help you continuously grow so that you can reach your marketing goals, no matter what your business size is.