Updated: Jul 9
Facebook, Instagram, and LinkedIn are just a few of the most commonly used social media platforms today. Utilizing social media provides businesses the opportunity for maximum brand visibility. But getting your social media marketing started can be tough, so here are a few basic steps to help make it a bit little easier.
1. Start With A Custom Social Media Strategy
What would you like to achieve through social media marketing? Brand recognition? Community engagement? Increase in sales? You want to make sure that whatever goal you have in mind is achievable. Having a solid social media marketing strategy will give you a starting point on the type of content you should be posting.
2. Know Your Audience on Each Social Media Platform
Understanding who is on which social media platforms and exactly who your audience is a crucial step in determining your social media marketing strategy. Most platforms offer tools that will give you insight into what demographic your followers fall under and what times they are typically on social media. Knowing who you're speaking to is important because you want to make sure the information you're putting out is relevant to them.
3. Create a Monthly Social Media Content Schedule
Content production is the foundation of any social media strategy. From standard posts, shared stories, status updates, and groups; you have a ton of choices when it comes to how your audience will receive the information you put out.
Knowing what kinds of content your audience is interested in will help in choosing where you should be putting it. Planning your social media calendar makes it easy to track what content is receiving the best overall responses.
4. Social Media Analytics
Keep an eye on how each social media post is tracking and analyze the results. Platforms like Facebook offers you a section on your business page called insights. There you will be able to see things like page likes, post likes, engagement, etc. This information is helpful to see what type of content you should be using and to see how you measure up against the competition.
These four tips will help you start planning your social media strategy with some amount of ease. Having multiple platforms can seem like a lot so start with the basics and then branch out from there. Still need help? We have an amazing social media team that is only a phone call away.