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The Importance of Blog Content

Updated: Jan 15

If writing blogs are not a part of your marketing plan by now, they definitely should be. Producing blog content is an important part of content marketing for your business.


The top four reasons to start using blogs in your content marketing plan include: marketing your business by gaining online visibility, earning more exposure by expanding your online presence, upping your search engine optimization rankings (SEO), and last but not least, using blog content as a platform to become an authority in your industry.

SEO (or search engine optimization) is one of the most effective ways to keep your business growing and continue gaining consumers. Not staying on top of your content marketing can negatively impact your website traffic and your business’s online audience reach.


Every business wants more website traffic, and every business wants more customers. So if blog content is that important for your business, then dedicating the time necessary to organize your blog content marketing is crucial.


To produce consistent, relevant content, we recommend using a blog content calendar. It is one of the best ways to say organized, keep on top of blog content deadlines, make sure blog topics are in line with current promotions and content marketing goals - also ensure that you are using the right SEO keywords.


Content marketing for your business can be overwhelming. To alleviate some items on your to-do list, send us a quick email with the type of business you own, and we will send you a free blog content calendar template with 4 blog topics related to your business.


To be successful, we recommend including these 6 things in your calendar: content marketing topics, related keywords, desired word count, blog status, editor due date, and publish date.


Once you have received your blog content calendar template:

  1. Start researching your SEO (search engine optimization) keywords.

  2. Start coming up with content marketing ideas that are associated with those keywords. Remember to keep holidays and business promotions in mind when you schedule out your blog topics.

  3. Decide how many blogs you want your business to produce in a month. Do you want to produce one or two blogs a month? Or do you want more?

  4. Start drafting your blog content calendar.

  5. Continually update your blog content topics when you come across new ideas, and never forget to share your blog posts on social media.

  6. Always stay on top of the deadlines you set out.

We hope our blog content template helps you organize your thoughts and keep you on track for producing epic blog content. If you still have questions or need help, writing blog content is a service we offer, so don’t be shy; we are only a phone call away.

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