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The Importance Of Blog Content

Updated: Aug 30

If writing blog articles are not a part of your content marketing strategy by now, it definitely should be. Producing blog post content on a regular basis is an important part of content marketing and SEO strategy for your business and can help you grow your presence with your target audiences.


The top four reasons to start using blogs in your content marketing plan include: marketing your business by gaining online visibility, earning more exposure by expanding your online presence, upping your search engine optimization rankings (SEO), and last but not least, using blog content as a platform to become an authority in your industry.

The Importance Of Blog Content

SEO (or search engine optimization) is one of the most effective methods of online marketing used to keep your business growing and gaining consumers. Not staying on top of your content creation can negatively impact your website traffic and your business's online audience reach.


Every business wants more organic traffic, and every business wants more customers. So if blog content is that important for your business, then dedicating the time necessary to organize your business blog content marketing is crucial. The benefits of blogging are that you can use blog posts and other pieces of content to better your organic search rankings, do link building with internal links, and increase your inbound links with a simple piece of content.


Content marketing for your business can be overwhelming. Part of your content strategy will be to produce fresh content on a consistent basis. Good content creation takes time and resources, which is why many business owners end up with their heads in their hands wondering how to keep creating relevant content. At the same time, the benefits of content marketing can be a real differentiator when it comes to organic search.


To alleviate some items on your to-do list, send us a quick email with the type of business you own, and our industry experts will send you a free blog content calendar template with 4 blog post topics related to your business.


To be successful, we recommend including these 6 things in your calendar: content marketing topics, related keywords, desired word count, blog status, editor due date, and publish date.


Once you have received your blog content calendar template:

  1. Start researching your SEO (search engine optimization) keywords, and focus on long-tail keywords that make sense in relevant blogs.

  2. Start coming up with broad topics and content marketing ideas that are associated with those keywords. Remember to keep holidays and business promotions in mind when you schedule out your blog post topics.

  3. Decide how many blog posts you want your business to produce in a month. Do you want to produce one or two blogs a month? Or do you want more?

  4. Start drafting your blog content calendar, keeping user experience and service tips at the forefront of your mind.

  5. Continually update your blog content topics when you come across new ideas, and never forget to share your blog posts on your social media profiles.

  6. Always stay on top of the deadlines you set out, and be sure to put evergreen content (current content that will remain relevant over the long term) as your highest priority.

We hope our blog content template helps you organize your thoughts and keep you on track for producing epic blog content. If you still have questions or need help, writing blog content is a service we offer, so don’t be shy; we are only a phone call away.


Blog Content FAQ


What is the importance of blogs?


Blog posts serve several purposes. They:

-Introduce your brand as a thought leader in the industry

-Are a good source of SEO potential

-Generate new leads and drive traffic to your site


What are the most important types of content for blogs?


Blog posts don't have to be text alone. Nowadays, your blog posts can include photos, infographics, videos, and other types of visual content.


What are the benefits of blogging?


Blogging has many advantages for businesses. It can help you drive traffic to your website, converts leads to sales, and more. The content you create for your blog can also be repurposed for your social media profiles.


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