Any company looking to build their online presence today should know that social media engagement is an important measure of how well you are doing with the public.
Just boosting a post or two is not enough anymore. Now, there is a need to make sure that you are providing and making valuable connections with your clients, old and new. You’re trying to build your brand in the public eye, and social media is one of the best ways to do it.
But inevitably, the engagement rate starts to drop off. Fewer people respond to your posts and you quickly need to figure out how you’ll regain the traffic.
In this quick guide, we’ll go over the best ways to better your social media engagement for your business.
Understanding The Point Of Social Media Engagement
Social media is about more than just gaining followers for your brand. You really want to engage with them, use them for market research, sell to them, and more.
The best way to do this is to ensure that your social media strategy includes posting but also engaging, starting conversations, and liking other content. Activity is one of the most effective ways to improve the numbers on your social pages, and that has to go both ways.
If you can engage potential clients with social media, you can better your user stories and marketing funnel which will lead to more sales.
How To Improve Your Social Media Engagement Fast
Sometimes you’ll be lucky and your page followers will engage with your posts and each other naturally. And sometimes they’ll need a bit of prompting.
Here are our best tips for seeing an improvement in your social media engagement:
Analyze your efforts
The first thing you need to do is analyze the data from your social media analytics and see where you are currently at.
You want to get a good idea of how often you are posting, how many page followers there are, how much engagement a post gets on average, and any other numbers that relate to how people interact with your content.
Create A Strategy
Next, you need to refine your approach. You want to make a list of all your best performing posts so far and see what it is that made them easy to engage with. Did they play on an emotion? Offer something exciting?
Next, you need to take a closer look at what your direct competitors are doing with their social pages. Every business is different, but it will help you to gain an understanding of what people in a niche like yours are paying attention to.
Understand Your Followers
If you want to get proper engagement on your social pages, you need to know who your customers are and what they will respond to. What type of language do they use? Do they seem older or younger?
Gaining this understanding will help you to narrow down where best to meet your potential customers and which social media platform deserves the most attention.
Write Useful Content
People don’t respond to an ad on Facebook the same way they would to a well-thought-out post with useful resources. Content that is helpful to the audience, that addresses their pain points, is essential.
Free guides, how to get started with your business, free downloadables and so many other options - think about how you can best add value to your audience and you’d be surprised at how much they respond to it.
Working With The Hive Marketing Collective
We'll take the reins on managing your brand reputation online and exposure with a boost in followers and in your consumer base with strategic social media content, paid ads, and influencer marketing promotions via Facebook, Instagram, Twitter, Pinterest, LinkedIn, and YouTube. Everything you need to nail your social media for small business strategy.
It’s because, at The Hive Marketing Collective, we're a small business marketing agency developing digital marketing solutions that are creative, intuitive, and completely custom to your business and your goals.
We do not believe in a one-size-fits-all marketing approach and focus instead on truly understanding your business goals, to ensure we deliver results that exceed your expectations when crafting your online presence.