Updated: Aug 30
Every business wants their customers to know the value of their products and services to create brand awareness and to make their business stands out from all the rest - after all, this is ultimately how business growth is achieved. Digital marketing is a form of marketing that informs potential customers of who you are as a business whether they are visiting your website, seeing your social media posts, or another type of online presence.
A majority of marketing is done online, especially now more than ever, which is why digital marketing strategies are so incredibly important for reaching potential customers within your target audiences. So, what are the ways you can make your business presence known in online search through digital marketing tactics? Three good places to start are with your content marketing on your website, posting on your social media accounts, and sending out newsletters using email marketing.
Website - Most people research a company or service online before making a decision about what company to use or where to buy a product. The best part about a website in the digital marketing sphere is that it can be accessible all day, every day, even when you are not. It will add immediate credibility to your business and will help showcase your products whatever your advertising budget may be.
Using search engine optimization techniques, business owners can target their prospective customers by publishing valuable content enriched with keywords as part of their SEO strategy. Essentially, your website should be a priority when it comes to your digital strategies and should be at the forefront of your digital marketing efforts.
Social media - Social media marketing is quickly becoming one of the most essential facets of digital marketing strategies and having a social media presence is crucial. The various social media channels help a business reach millions of clients globally, making it easy to spread the word about your merchandise and mission more than traditional marketing channels can. It improves brand awareness by boosting business visibility, engagement with customers, and increase traffic to your website.
Nowadays social media has also become essential to customer service and the overall customer experience. You are meeting target customers where they already spend a significant amount of their time and social media is one digital marketing channel that marketing professionals are putting more stake in as time goes on.
One of the reasons social media is key to internet users today is because they can make more informed decisions regarding purchasing since they'll see reviews from other, real people as part of their customer journey.
Newsletters - Newsletters are an important part of successful email advertising, branding, and email marketing. These forms of marketing are the next critical step, after building a website, that will take your brand marketing to the next level and help you reach a wider audience. A newsletter provides knowledge of your brand, information on specific products and services that you offer, market a new service or product, and provide information about current special offers.
First impressions of your business count big time with your customers, so the best place to start with your online marketing efforts is by building a website. With a well-designed, laid out, and aesthetically pleasing user experience, websites allow you to make a very strong impression above all other digital channels. This is especially true if they are optimized for use on a mobile device. They offer a much better return on investment than any other traditional marketing method.
If you are looking to market your business, a website needs to be your first priority. Once you have your website established, you can then start adding on a social media business strategy as well as newsletters to your digital marketing efforts. The Hive Marketing Collective can help you out with all these aspects of digital marketing, and more.
Reach out and let's chat about how we can create a buzz around you and your brand.