Updated: Oct 14, 2020
Social media marketing is a way for companies of all sizes to reach prospective clients and new customers. Your customers are already interacting with competing brands through social media, so if you are not talking directly to those consumers via social media platforms, then you are missing out on a big slice of the revenue pie.
Marketing on social media can bring remarkable results to your growing business and create devoted brand advocates, all while driving revenue and increasing leads.
Social Media Marketing 101: What Exactly is Social Media Marketing?
Social media marketing, or SMM, is a specific kind of internet advertising that involves creating and sharing content across various social media networks, in an effort to achieve your long-term marketing and branding goals. Social media marketing includes activities like publishing compelling content, image updates, and videos that are engaging to your users, in addition to paid advertising on social media channels.
We've created this guide to offer you an introduction to social media marketing and some beginner tips for growing your business and brand recognition by marketing on social media. With this advice, you should able to start developing the basis of your very own social media marketing strategy.
Social Media and Marketing: You Need a Strategy and to Start With a Plan
Before you begin creating social media marketing campaigns, you need to first consider the big picture goals of your business. Jumping the gun on a social media marketing campaign with no social media strategy in mind is like wandering around a forest with no map - you may have a good time, but you'll probably get lost.
Here are some questions to ask yourself [or your marketing agency's social media strategist] when defining your social media marketing goals:
What exactly are you expecting to achieve through social media marketing?
Who is your target audience?
Where would your target audience hang out online and how do they use social media?
What message do you want to send to your viewers with social media marketing?
Your business type should drive user engagement and inform your audience through your social media marketing plan. By way of example, an eCommerce or travel company, being highly visual, can get a lot of value from a presence on Instagram or Pinterest. Whereas a business-to-business or marketing agency might find more of their users on LinkedIn or Twitter.
How Can Social Media Marketing Help You to Meet Your Marketing Goals?
Social media marketing can help your business grow in numerous ways:
Increasing website traffic
Raising brand recognition
Developing a new identity and positive brand association
Growing engagement and interaction with target audiences
The larger and more engaged your audience is about media media, the easier it'll be to achieve your social media marketing goals. Strategizing and creating a fluid and engaging social media strategy, week after week, takes a lot of time, skill, and industry knowledge.
If your company does not have a built in marketing team or department, you might consider utilizing a marketing agency to optimize and execute your social media marketing needs. The Hive Marketing Collective has a team of experts that can get your business growing faster and your brand recognized further - let's chat about your goals, and let's get growing!