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What Is SEO? And Why Is It Important?

Updated: Jul 9

How many of you have heard the term SEO but don't know what it means? SEO stands for Search Engine Optimization and it is an essential part of digital content marketing. It's a multifaceted creature so even with a simple understanding of what it involves, you may still not have a good grasp of how SEO services apply to marketing your business.


SEO is how search engines dictate the results that come up when a search query is entered. Major search engines like Google use a variety of ranking factors as part of their search engine algorithms, including relevant content, internal links, external links, and relevant keywords to name a few.

What Is SEO? And Why Is It Important?

Search engine optimization is composed of multiple different elements, and understanding what they are and how they work is essential to knowing why SEO services are so important. Below are the most important SEO elements that you should have an understanding of the basic principles of SEO strategy if you want to increase your organic search traffic.


Content

High-quality content is what you use to reach and engage potential customers. For example, if you want to increase your visibility, you should consider publishing a series of blogs about your industry - it only takes one good piece of content to start seeing higher search ranking results and more organic traffic. When someone wants to learn about your specific industry they would do a google search and your site would come up.


The way to make sure that your content is chosen by Google and other search engines is to use a keyword research tool and ensuring that you are combining them with common search terms. There are many SEO tools that are used by content marketing professionals to increase the search engine traffic to a website.


By having published blog posts you would essentially have the ability to build a relationship with potential clients by supplying valuable information. The type of content that is ultimately most valuable to the public is informational and educational, so beware of relying on keyword stuffing. With the right online content and SEO techniques, you've planted the seed, so when it comes time for potential clients to seek services in your industry, you would be the first to come into mind.


Keywords

What are keywords? Keywords are words and phrases that are typed into a search bar when looking for services and products. Keywords must be well-researched, carefully chosen, and judiciously utilized in your content in order to be effective. Search engine crawlers look at the number of keywords and how effectively they are used in conjunction with other strategies like inbound links in order to decide where your content will fall in search engine rankings.


Choosing appropriate keywords for your various pieces of content can be difficult because you want to use words or phrases that are commonly searched but are not used as keywords by other businesses. It's also worth mentioning that mobile search has been off the charts in recent years and so mobile SEO optimization is essential.

This can get tricky but can be streamlined by hiring a marketing agency to help with conquering search algorithms while maintaining your content quality. They can also assist you with building backlinks, increasing the number of inbound links pointing to your site, and attending to other off-page factors like broken links, link schemes from authoritative websites, and more. It's worth noting that not all backlinks are high-quality backlinks, and if you want to create awesome content for SEO it'll be all about quality over quantity.


Local SEO

Local SEO is becoming an important aspect of SEO services because there is an increasing number of people using their mobile devices to search for services, products, and other relevant sites on the go.


For example, a group of people are out and about after an event and they want to grab a bite to eat. You own a restaurant local to the venue they were just at. When they search for a restaurant nearby, having good local SEO would mean that your site or social media sites would come up in search results.


Web Traffic

Increased traffic to your website is one of the chief goals of SEO services, the more traffic, the more visibility. If you want more people to find your site through a search engine, then you will need SEO services that will allow you to rank among the top five positions for your target keyword, and ideally number one. How many people do you know that browse the second page of Google when looking for products or services? Not many.


These are just some of the basics of SEO specialist services. Search Engine Optimization is a valuable digital marketing strategy for gaining visibility and building client relationships by positioning yourself as an authoritative and dependable expert in your industry. SEO services generate brand awareness, direct traffic, better customer experience, and so much more.


This is why it is so important for digital marketers like us to really have a solid grasp of exactly what SEO services are, how they can help attain goals, and what the most cutting-edge practices are. It can be a lot to try and accomplish on your own, as experts in SEO services, reach out to us if you're struggling with your SEO and discover the buzz.

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